张舒宁（Shu-Ning Zhang），副教授、博士生导师，管理学博士

2022年7月留校，入选福建省高层次人才C类、泉州市高层次人才（第三层次），拥有传播学和管理学交叉学科教育背景，主要研究方向为文化旅游、旅游信息与数智化等。在《Tourism Management》《Journal of Travel Research》《Annals of Tourism Research》《International Journal of Hospitality Management》《Journal of Sustainable Tourism》《南开管理评论》《地理研究》《旅游学刊》等SSCI与CSSCI期刊上发表论文50余篇，ESI高被引论文5篇，主持了国家社科基金一般项目、国家自科基金项目（C类）、福建省社科基金重点项目、四川省社科重点研究基地重大/重点项目等7项课题，获得“福建省第十五届/十六届社会科学优秀成果奖青年佳作奖”等6项省级科研成果奖，担任《Tourism Management》《International Journal of Hospitality Management》《International Journal of Contemporary Hospitality Management》《Journal of Sustainable Tourism》《Journal of Hospitality and Tourism Management》等10多本SSCI期刊匿名审稿人。

联系邮箱：snz1995@163.com

研究方向

文化旅游（侧重旅游地文化创新、文化遗产风险管理、文旅数智生产、非遗旅游）

旅游信息与数智化（侧重涉及旅游信息传播、文旅数智营销等）

研究课题

1. 国家自然科学基金项目（C类）：遗产旅游地数字文化空间生产的表征逻辑及转译机制：人地关系数字化转型视角（42501284）2026.01~2028.12, 在研, 主持

2. 国家社会科学基金一般项目：旅游地文化适应性创新的生成逻辑、过程机制及实现路径研究（24BGL132）2024.09~2027.09, 在研, 主持

3. 福建省社会科学基金重点项目：旅游业赋能福建优秀传统文化创造性转化的逻辑、机制与路径研究（FJ2023MGCA016）2023.01~2025.03, 结项, 主持

4. 国家社会科学基金一般项目：旅游地文化失真风险的生成逻辑、演化机理与治理机制研究（21BGL256）2021.09~2023.12, 结项优秀, 主研（第一参与人）

5. 四川省哲学社会科学重点研究基地重大项目：数字化创新影响旅游地文化体验性传承的过程机制及风险规避研究（LY24-01）2024.06~2026.06, 在研, 主持

6. 四川省哲学社会科学重点研究基地重点项目：四川遗产旅游文化生产失真风险的形成路径与治理机制研究（LY21-01）2021.06~2023.06, 结项优秀, 主持

7. 英国上市公司365高层次人才科研启动项目：多维风险视角下非遗旅游文化异化的测度、生成机制与规避路径研究（22SKBS027）2022.11~2025.11, 在研, 主持

8. 国家社会科学基金一般项目：海峡西岸城市群旅游经济网络的演化、驱动及影响机制研究（17BGL114）2017.06~2020.06, 结项, 第二参与人

9. 福建省人民政府发展研究中心决策咨询研究重大课题：福建培育国家级夜间文旅消费集聚区对策研究（2019JCZX1401）2019.12~2020.06, 结项, 主要参与人

10. 福建省社会科学规划重大项目：福建省做大做强做优文旅经济研. 2022.04~2023.11, 结项, 第一参与人

11. 中华全国归国华侨联合会课题：文化旅游体验对入境华侨华人身份认同与国家形象传播的影响机制及政策引导. 2020.03~2022.03, 结项, 主要参与人

主要期刊论文

★文化旅游方向

[1]第一作者：Cultural distortion risks at heritage sites: Scale development and validation. Tourism Management, 2024. (SSCI, ABS4, JCR Q1)

[2]第一作者：How to avoid the cultural distortion risk at heritage sites? A Configuration analysis perspective. Journal of Travel Research, 2024. (SSCI, ABS4, JCR Q1)

[3]第一作者：Local cultural distortion risk at tourist destinations: Connotation deconstruction and theoretical construction. Current Issues in Tourism, 2023. (SSCI, JCR: Q1)

[4]第一作者：Will tourists avoid visiting destinations with heritage destruction. Journal of Sustainable Tourism, 2026. (SSCI, ABS3, JCR: Q1)

[5]通讯作者（员工一作）：Is time important Cultural memory retention path of museum tourists under time pressure. Journal of Hospitality and Tourism Management, 2026. (SSCI, JCR: Q1)

[6]第一作者：How can tourism advertising language make cultural heritage sites more popular? Journal of Vacation Marketing, 2025. (SSCI, JCR: Q1)

[7]通讯作者（员工一作）：Can gamification marketing enhance the digital destination image of cultural heritage sites? Journal of Vacation Marketing, 2025. (SSCI, JCR: Q1)

[8]通讯作者（员工一作）：Does the scarcity marketing of tourism cultural and creative products trigger impulsive consumption?Journal of Vacation Marketing, 2024. (SSCI, JCR: Q1)

[9]第一作者：Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM. International Journal of Hospitality Management, 2021. (SSCI, JCR: Q1)

[10]第一作者：Does live performance play a critical role in building destination brand equity—A mixed-method study of “Impression Dahongpao”. Journal of Retailing and Consumer Services, 2021. (SSCI, JCR: Q1)

[11]通讯作者（员工一作）：Typical or novel? The influence mechanism of tourism cultural and creative products’ appearance style on tourists’ willingness to pay a premium, Journal of Destination Marketing & Management, 2024. (SSCI, JCR: Q1)

[12]第一作者：A study on China’s time-honored catering brands: Achieving new inheritance of traditional brands. Journal of Retailing and Consumer Services, 2021. (SSCI, JCR: Q1)

[13]第一作者：Will visual peripheral cues motivate you to purchase tourism cultural and creative products? Evidence from China. Asia Pacific Journal of Tourism Research, 2023. (SSCI, JCR: Q1)

[14]通讯作者（员工一作）：Does the scarcity marketing of tourism cultural and creative products trigger impulsive consumption?. Journal of Vacation Marketing, 2025. (SSCI, JCR: Q1)

[15]通讯作者（员工一作）：The persuasive effect of humorous prompts on tourists' heritage responsible behaviors. Tourism Review, 2023. (SSCI, JCR: Q2)

[16]第一作者：How does authenticity enhance flow experience through perceived value and involvement: the moderating roles of innovation and cultural identity. Journal of Travel & Tourism Marketing, 2019. (SSCI, JCR: Q1)

[17]通讯作者：The secret to tourist enjoyment: Critical factors and strategic configurations for cultural and creative tourists’ enjoyment. Journal of Travel & Tourism Marketing, 2021. (SSCI, JCR: Q1)

[18]通讯作者：Understanding the brand equity construction process of Chinese restaurants and Western restaurants: The controversial perspective of utilitarianism and hedonism. Service Business, 2022. (SSCI, JCR: Q2)

[19]第一作者：Critical factors in the identification of word-of-mouth enhanced with travel apps: The moderating roles of Confucian culture and the switching cost view. Asia Pacific Journal of Tourism Research, 2019. (SSCI, JCR: Q3)

[20]共同作者：Influencing factors and formation process of cultural inheritance-based innovation at heritage tourism destinations. Tourism Management, 2023. (SSCI, ABS4, JCR: Q1)

[21]共同作者：Making culture “sound” better: The role of cute digital interpretation voice in enhancing tourists' cultural cognitive benefits. Annals of Tourism Research, 2026. (SSCI, ABS4, JCR: Q1)

[22]共同作者：Knowledge-based or affection-based? The influence mechanism of heritage tourism interpretation content on tourists' willingness to inherit culture. Tourism Management, 2024. (SSCI, ABS4, JCR: Q1)

[23]共同作者：To understand or to touch？Evoking tourists cultural preservation

commitment through heritage tourism interpretation. Journal of Sustainable Tourism, 2024. (SSCI, ABS3, JCR: Q1)

[24]共同作者：Cultural inheritance-based innovation at heritage tourism destinations: Conceptualizing, structural dimensions and scale development. Journal of Hospitality and Tourism Management, 2023. (SSCI, JCR: Q1)

[25]共同作者：Revealing the metaphorical code: Heterogeneous effects and mechanisms of tourism advertising style in cultural heritage sites. Journal of Hospitality and Tourism Management, 2024. (SSCI, JCR: Q1)

[26]共同作者：遗产旅游地文化传承式创新对游客行为的多重影响——整合社会和市场视角. 旅游学刊, 2024 (CSSCI)

[27]共同作者：文化景观照片数字修饰的双刃剑效应及作用机制. 旅游学刊, 2024 (CSSCI)

★旅游信息与数智化方向

[1]通讯作者（员工一作）：Will AI dominate your decisions? Matching AI role types to destination personalities during the tourism recommendations. Journal of Travel Research, 2026. (SSCI, ABS4, JCR Q1)

[2]通讯作者（员工一作）：What makes you palpitate with excitement? The differentiation effect and mechanism of message appeal in tourism short videos. Journal of Travel Research, 2025. (SSCI, ABS4, JCR Q1)

[3]第一作者：Would you enjoy virtual travel? The characteristics and causes of virtual tourism sentiment under the influence of the COVID-19 epidemic. Tourism Management, 2022. (SSCI, ABS4, JCR: Q1, ESI高被引论文)

[4]第一作者：The “time effect” of tourism short videos: how to match the advertising format and background music. Current Issue in Tourism, 2025. (SSCI, JCR: Q1)

[5]第一作者：Unveiling the path to brand engagement: unleashing the power of perceived advantage and technology adoption. Asia Pacific Journal of Marketing and Logistics, 2025 (SSCI, JCR: Q3)

[6]通讯作者：Evaluation and drive mechanism of tourism ecological security based on the DPSIR-DEA model. Tourism Management, 2019. (SSCI, ABS 4, JCR: Q1, ESI高被引论文)

[7]通讯作者：Can tourism information flow enhance tourism economic linkages between regions? Journal of Hospitality and Tourism Management, 2021. (SSCI, JCR: Q1)

[8]通讯作者：Restoration path of small tourism enterprise managers' confidence in the COVID-19 period. Journal of Travel & Tourism Marketing, 2022. (SSCI, JCR: Q1)

[9]共同作者：Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality. Tourism Management, 2024. (SSCI, ABS4, JCR: Q1)

[10]共同作者：Spread the word: Secondary crisis communication of unethical destination incidents via social media. Journal of Travel Research, 2023. (SSCI, ABS4, JCR: Q1)

[11]共同作者：Owned media or earned media? The influence of social media types on impulse buying intention in internet celebrity restaurants. International Journal of Hospitality Management, 2023. (SSCI, JCR: Q1)

[12]共同作者：Virtual tourist motivation: The differences between virtual tourism and on-site tourism. Tourism Review, 2023. (SSCI, JCR: Q2, ESI高被引论文)

[13]共同作者：Sentiment mining of online reviews of shared accommodations: Customer emotional heterogeneity and its influencing factors. Tourism Management, 2022. (SSCI, ABS4, JCR: Q1, IF: 12.9)

[14]共同作者：Make the effort visible: The effect of process transparency on public forgiveness in tourism crisis communication. Journal of Travel Research, 2024. (SSCI, ABS4, JCR: Q1)

[15]第一作者：接收、共鸣与分享：网络口碑推动网红餐饮粉丝效应的过程机理. 南开管理评论, 2021. (封面文章, CSSCI)

[16]第一作者：时空透视与成因探测：大型展会网络信息扩散规律与驱动机制. 地理研究, 2022. (CSSCI)

[17]通讯作者：自然灾害事件下景区风险管理：危机信息流扩散与旅游流响应. 南开管理评论, 2020. (CSSCI, 人大复印资料全文转载)

公司产品成果

1. 福建省公司产品研究重大项目：“价值引领-研究先导-课程启发-双创带动”：新文科本科生导师制育人模式探索与实践（FBJY20230073）2023.09~2026.08, 在研, 第二参与人

2. 2025年英国上市公司365实验教学与管理改革项目：中华文化传播思政教育融入旅游新媒体课程实验教学探索, 2025.07~2027.07, 在研, 主持

3. 2025年英国上市公司365第十三届青年教师“精彩一堂课”教学竞赛文科组一等奖

4. 2025年英国上市公司365本科教学成果奖特等奖, 排名第3

5. 第一作者：Critical factors identification and prediction of tourism and hospitality students’ entrepreneurial intention. Journal of Hospitality, Leisure, Sport & Tourism Education, 2020. (SSCI, JCR: Q1)

6. 共同作者：旅游学者合作网络地位对创新绩效的影响机制研究. 旅游学刊, 2022. (CSSCI)

7. 指导本科生老员工训练项目国家级/省级立项、学科竞赛国家级/省级获奖十余次。

科研获奖情况

1. 2025年“福建省第十六届社会科学优秀成果奖”青年佳作奖《How to avoid the cultural distortion risk at heritage sites? A Configuration analysis perspective》（排名第1）

2. 2023年“福建省第十五届社会科学优秀成果奖”青年佳作奖《Would you enjoy virtual travel? The characteristics and causes of virtual tourism sentiment under the influence of the COVID-19 epidemic》（排名第1）

3. 2025年“福建省第十六届社会科学优秀成果奖”三等奖《Knowledge-based or affection-based? The influence mechanism of heritage tourism interpretation content on tourists’ willingness to inherit culture》（排名第3）

4. 2023年“福建省第十五届社会科学优秀成果奖”三等奖《Evaluation and drive mechanism of tourism ecological security based on the DPSIR-DEA model》（排名第3/通讯作者）

5. 2021年“福建省第十四届社会科学优秀成果奖”三等奖《自然灾害事件下景区风险管理：危机信息流扩散与旅游流响应》（排名第2/通讯作者）

6. 2023年“福建省优秀博士学位论文”

7. 2020《旅游学刊》中国旅游研究年会优秀会议论文：你喜欢云端旅游吗？COVID-19影响下虚拟旅游体验的公众情感特征及成因, 第一作者

8. 2023《旅游学刊》中国旅游研究年会优秀会议论文：眼见为实?文化景观照片数字修饰的双刃剑效应及作用机制, 第三作者

9. 2019 第四届中国青年旅游论坛获优秀论文一等奖：Evaluation and drive mechanism of tourism ecological security based on the DPSIR-DEA model, 第一作者

10. 2019 首届中国旅游实践教学研讨会优秀论文：Critical factors in the promotion of tourism and hospitality students’ entrepreneurial intention: moderating effects of theoretical enhancement, risk-taking and social worth, 第一作者

说明：以上资料由本人提供，更新至2026年3月30日。